The ex Trade Commissioners among us love trade fairs and exhibitions – we’re been doing them for more than thirty years in four continents (Our CEO recalls being Director of the Canadian Pavilion at the Cairo Fair early in his career). We can help take the pain out of dealing with local vendors, setting up and manning the booth. We can provide local language expertise and translation – and any follow up service you may require after you leave the country.
But an often missed part of a trade fair or exhibition is getting to the right customers. Some of our practice over the past few years has been to help make time at the fair more valuable with targeted invitations and arranging tailored programs of outside meetings for exhibitors. We can do this for individual companies or for group missions. Our clients have included governments as well as private business.
Contact us if you would like more information on how we can help.